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How Important are Autoresponders to Internet
Marketing?
- by Bob McLellan
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Internet Marketing and
autoresponders essentially go hand-in-hand. In today’s online
business world, you simply cannot succeed at Internet marketing
without the use of autoresponders. Autoresponders are used to
achieve many of the marketing tasks that are essential to a
successful online business.
Internet marketing can be very time consuming. Whether you do
affiliate marketing or market your own products, an autoresponder
is a big part of your marketing arsenal. Autoresponders are used
to keep in contact with your past customers, and to develop a
relationship with potential customers.
An autoresponder can be used to deliver sales messages to your
opt-in customer list. It can be used to deliver email courses, to
send reminders,
and even to help you build an opt-in list if you don’t already
have one. There are many creative ways you can use your
autoresponder to make more sales and to build customer relations.
Any successful marketer will tell you that there are two tools
that are vital to any type of online marketing – an opt-in list
and an autoresponder. In
fact, most marketers will agree that you could take away all of
their other marketing tools, but they would fight to the death to
keep the list and the
autoresponder!
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